Among the currently most popular synonyms for emphasize are: strengthen, play up, point out, accent, stress, reiterate, weight, point up, maintain, assert, accentuate, affirm, draw attention, heighten, insist, intensify, indicate, foreground, spotlight, deepen, dwell on, repeat, italicize, underline, underscore, highlight, reinforce, rub it in, make a point of, prioritize, draw attention to, belabor.